Berta Aleman is proud to announce the purchase of the Studio Center Miami building and, together with her son Hector Mendez, is taking over the studio’s rich history of state-of-the-art audio and visual production.
Berta brings 30 years of experience in the international television industry, beginning in New Jersey as an Account Executive at Spanish International Network/WXTV-Channel 41. After moving to Miami in 1985, Berta worked in various capacities with several local affiliate TV stations, including ABC/WPLG-Channel 10, Univision/WLTV-Channel 23 and Telemundo/WSVN-Channel51.
In 1994, Berta joined Discovery Communications, Inc. (DCI,) managing the International Network Operations between Miami, Latin America, Iberia and the corporate headquarters in Maryland. Her accomplishments with DCI range from launching the channel’s Latin America Network, where she built the Traffic and Network Operations Department from the ground up, spearheading the Sales and New Business Department for Discovery Television Center, and overseeing 5,000 plus program hours annually, including Discovery Channel, Animal Planet, Discovery Kids and other International Networks for regional customization in 35 languages.
In June 2004, Berta was promoted to Vice President of the Production Center Operations, where she built positive working relationships with DCI clients and acted as the main conduit for all new projects and initiatives.
Berta’s extensive background in the television industry and her experience working with editing, audio, graphics and budget planning for production will provide the solid foundation necessary to transform Studio Center Miami into a world-class recording facility.